PORTFOLIO

Shelby Jackson Senior Brand Manager

PORTFOLIO

SHELBY JACKSON

Senior Brand Marketing Manager

Hi, I’m Shelby Jackson.

I bring over a decade of experience across brand marketing, creative strategy, product development, and marketing operations, building brands, launching products, and developing campaigns that connect across channels and teams.

My background spans brand positioning, go to market strategy, lifecycle marketing, and cross functional execution, with a focus on work that is cohesive, intentional, and built to hold up in market.

Available for remote roles or in-office positions in select cities.

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Retail & Product Marketing 
CORE EXPERTISE

    • Brand Positioning

    • Omni-channel Strategy

    • Growth & Retention Marketing

    • Campaign Optimization

    • Market Research

    • Performance Marketing

    • Shopify

    • Wordpress

    • Amazon Storefront

    • Social Media Management

    • SEO/SEM

    • Google Analytics

    • Conversion Optimization

    • Paid Media Management

    • Promotional Strategy

    • Email Automation

    • SMS Marketing

    • Audience Segmentation

    • Loyalty Programs

    • CRM Systems

      • Klaviyo

      • Hubspot

      • Zoho

      • Attentive

      • Mailchimp

    • Creative Direction

    • Digital Asset Management

    • Brand Continuity

    • Creative Briefing

    • Visual Storytelling

    • Campaign Execution

    • Positioning Strategy

    • Content Creator Management

    • Project Timelines

    • Shoot Coordination

    • Concept Development

    • Production Scheduling

    • Copy Direction

    • Shot List Development

    • Casting & Styling

    • Budget Tracking

    • Social Media Management

    • Content Creation

    • Social Strategy

    • Community Engagement

    • Trend Analysis

    • Social Listening

    • Audience Insights

    • Campaign Management

    • Influencer Sourcing

    • Contract Negotiation

    • Platform Expertise

      • TikTok

      • Instagram

      • Facebook

      • Pinterest

      • LinkedIn

    • Brand Events & Activations

    • Experiential Strategy

    • Creative Concepting

    • Audience Engagement

    • Vendor Coordination

    • Logistics Management

    • Sponsorship Acquisition

    • Cross-Functional Collaboration

    • Venue Sourcing

    • Timeline Adherence

    • Consumer Insights

    • Partner Relations

    • Campaign Analysis

    • Team Leadership

    • Collaborative Management

    • Workflow Optimization

    • Stakeholder Alignment

    • Emotional Intelligence

    • Decision-making

    • Conflict Resolution

    • Strategic Vision

    • Problem-solving

    • Adaptability

education & Awards

Bachelor of Science in Marketing & International Business - Oklahoma State University

2020 NextGen Under 30 - Public Relations, Advertising, Marketing

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