FOUNDER & CEO

Social Collab Lab, LLC

What began as a side project in 2018 quickly grew into a full-time business by 2021, fueled by a passion for growth and a commitment to delivering meaningful results.

Every email, SMS, and social media campaign became an opportunity to innovate, streamline processes, and inspire collaboration across creative partners, ensuring each project exceeded client expectations.

Collaborating with beauty and lifestyle brands cultivated a deeper appreciation for consumer behavior and storytelling, naturally evolving into opportunities within the direct-to-consumer space.

This transition reflected a commitment to continuous growth, embracing new challenges, and building expertise in dynamic, consumer-driven environments.

Experience

Developed and executed cross-channel marketing strategies, including email, SMS, social media, and content marketing, for beauty, wellness, and lifestyle clients.
Managed end-to-end campaign execution, ensuring consistent messaging across platforms while aligning with brand goals and identity.
Organized and led high-performing remote teams of marketers, designers, and content creators to achieve project goals on time and within budget.
Designed conversion strategies to improve customer journeys, resulting in increased engagement and higher conversion rates.
Built and nurtured strategic brand partnerships and influencer collaborations, amplifying reach and driving brand engagement.
Provided data-driven insights and performance reports to clients, ensuring continuous campaign optimization and long-term growth.
Created original content, including photography, copywriting, and graphics, for social media, email, and web campaigns, driving audience engagement and brand awareness.