Developed and executed dynamic social media strategies across 14 channels for seven outlet centers, building brand presence through authentic conversations and fostering engaged communities.

Crafted integrated content calendars, aligning social campaigns, blogs, events, and digital activations to tell cohesive stories across multiple platforms.

Collaborated with center managers to refine brand voice while spotting emerging trends, transforming insights into timely, high-impact social content.

Partnered with creative agencies to deliver visually striking campaigns, while securing influencer collaborations that extended brand reach and aligned with business goals.

Led the migration of email, SMS, and loyalty programs to the Coniq platform, optimizing communication channels and improving customer engagement.

Introduced a pandemic-responsive social strategy that kept digital communities thriving and seamlessly reconnected customers to physical centers, resulting in increased foot traffic post-reopening.

Conceptualized and executed a multi-layer experiential window promotion, blending QR-driven animations, gamified content, and photo-worthy installations that incentivized customer participation through contests and rewards, including international trips and shopping sprees.

Designed event-specific photo moments and detailed shot lists to ensure high-quality social coverage, maximizing both in-the-moment engagement and long-term content value.

Delivered performance reports tracking ROI, engagement metrics, and growth, translating data into strategic recommendations that continuously refined campaign effectiveness.

Monitored SEO and social performance trends to optimize content strategies, ensuring relevance and sustained audience engagement.

Led interactive workshops and hands-on training sessions, equipping center managers with the skills to create impactful content and maintain consistent brand alignment across local channels.