Hi! I am Shelby. Oklahoma roots, Dallas hustle. I’ve always had a way of making things happen, a mix of charisma, curiosity, and a fierce drive to turn ideas into action. That same energy fuels my work as a creative brand marketer, where I’ve spent the decade building campaigns that cut through the noise and make a real connection.

I specialize in building campaigns that don’t just meet metrics but leave an impression. My work blends big-picture strategy with bold creativity to make brands unforgettable. From leading teams and shaping stories to launching standout brand experiences, I create work that leaves an impact. Data guides my approach, but it’s the creativity that brings campaigns to life.

Outside of work, I usually with my dog, Fenty, taking a group fitness class, or unwinding with a book with a glass of wine.