BRAND MARKETING MANAGER

Colleen Rothschild Beauty

New York Fashion Week - Influencer Event

Built revenue-driving campaigns that balanced creative vision with strategic precision, turning everyday touchpoints into moments of connection. From curated brand activations to high-impact email and SMS strategies, each initiative reflected a deep understanding of what moves customers and drives results.

Experience

Managed omni-channel marketing strategies that drove 25% of total revenue, with email contributing 21%-23% of owned revenue each quarter.
Designed and executed targeted email flows and campaigns, achieving open rates above 55% and conversion rates of 1.11% through personalized and segmented messaging.
Improved SMS program effectiveness through targeted segmentation and optimized send schedules, leading to higher engagement, click-through rates, and retention.
Led the creative team and oversaw campaign production, optimizing workflows to improve collaboration and ensure timely delivery.
Coordinated cross-functional efforts with outsourced creators, securing on-brand delivery within budget constraints.
Planned and executed photoshoots aligned with brand identity, coordinating with photographers, stylists, and creative teams.
Directed experiential marketing activations with partners like The Everygirl and Create & Cultivate, integrating immersive brand experiences that enhanced visibility and drove customer acquisition.