PORTFOLIO

Woman in stylish red blazer with laptop in hand looking for a senior brand marketing manager position

PORTFOLIO

I'm Shelby, a senior brand marketing manager based in Dallas, Texas.

With 10 years of experience, I’ve been at the heart of campaigns that spark interest, build connection, and drive results. From shaping creative concepts to planning events that leave a lasting impression, cultivating digital communities, or executing email and SMS campaigns that cut through the noise, I thrive on pushing boundaries and delivering real impact.

My career is all about continuing to grow, embrace bold ideas, and taking my work to new heights. Let’s create something unforgettable

SHELBY JACKSON

Senior Brand Marketing Manager

Retail & Product Marketing
Shelby Jackson - Senior Brand Manager in Dallas, Texas 
CORE EXPERTISE

    • Brand Positioning

    • Omni-channel Strategy

    • Growth & Retention Marketing

    • Campaign Optimization

    • Market Research

    • Performance Marketing

    • Shopify

    • Wordpress

    • Amazon Storefront

    • Social Media Management

    • SEO/SEM

    • Google Analytics

    • Conversion Optimization

    • Paid Media Management

    • Promotional Strategy

    • Email Automation

    • SMS Marketing

    • Audience Segmentation

    • Loyalty Programs

    • CRM Systems

      • Klaviyo

      • Hubspot

      • Zoho

      • Attentive

      • Mailchimp

    • Creative Direction

    • Digital Asset Management

    • Brand Continuity

    • Creative Briefing

    • Visual Storytelling

    • Campaign Execution

    • Positioning Strategy

    • Content Creator Management

    • Project Timelines

    • Shoot Coordination

    • Concept Development

    • Production Scheduling

    • Copy Direction

    • Shot List Development

    • Casting & Styling

    • Budget Tracking

    • Social Media Management

    • Content Creation

    • Social Strategy

    • Community Engagement

    • Trend Analysis

    • Social Listening

    • Audience Insights

    • Campaign Management

    • Influencer Sourcing

    • Contract Negotiation

    • Platform Expertise

      • TikTok

      • Instagram

      • Facebook

      • Pinterest

      • LinkedIn

    • Brand Events & Activations

    • Experiential Strategy

    • Creative Concepting

    • Audience Engagement

    • Vendor Coordination

    • Logistics Management

    • Sponsorship Acquisition

    • Cross-Functional Collaboration

    • Venue Sourcing

    • Timeline Adherence

    • Consumer Insights

    • Partner Relations

    • Campaign Analysis

    • Team Leadership

    • Collaborative Management

    • Workflow Optimization

    • Stakeholder Alignment

    • Emotional Intelligence

    • Decision-making

    • Conflict Resolution

    • Strategic Vision

    • Problem-solving

    • Adaptability

education & Awards

Bachelor of Science in Marketing & International Business - Oklahoma State University

2020 NextGen Under 30 - Public Relations, Advertising, Marketing